Show Home Interior Design in London

At Owl Design, we create show homes that spark imagination and connect emotionally with buyers. Founded in 2014 by Sophie van Winden and Simone Gordon, our East London studio is known for joyful, daring and sustainable design across residential and commercial spaces.

We bring show homes to life through thoughtful styling, layered detail and a focus on how people really live, by blending bold ideas with a sense of warmth and authenticity.

Recent London Show Home Projects

Coppermaker Square, Stratford (2024)

We were delighted to design a show home for this new East London development aimed at young professionals. The brief: a home for two female sharers, designed with personality and sustainability in mind. Every piece was carefully selected – locally made, recycled, upcycled or crafted from sustainable materials – proving that eco-conscious design can be every bit as stylish.

Discover the Coppermaker Square show home here

The Arc, City Road (2023)

At The Arc, our goal was to create interiors that feel playful, modern and responsible. Working with local makers and artists, we filled the space with UK-made furniture, vintage finds and recycled fabrics – a reflection of our commitment to thoughtful, sustainable design.

Discover the Arc show home here

Why Choose Owl

• Based in East London, working across the UK and Europe
• Specialists in show home interior design and styling
• Experts in sustainable, design-led spaces that connect with today’s buyers
• Over a decade of experience with leading developers and brands
  

Looking for a London design studio to bring your show home to life?

Get in touch to discuss your project.